Words moving mountains
Together we start with the strategy. We explore the options and underlying choices. We validate the best ones. Only then it's time to cross the river. Globrands does this in close cooperation with you, and specifically for naming and verbal brand identity. With decades of experience, leading to brands you can build a future on.
Our anything-but-standard verbal identity process
A verbal identity goes beyond a brand name. It is designed so that you can build a successful future on a foundation of a strong name accompanied by good additional wording that says what exactly is named (descriptor), engages your audience (slogan) and tells why the brand exists (brand story).
So we always start by doing whatever it takes to really understand your brand's goals.
Here are some of our key features.
Together with you we strategize, create, validate and decide
Deeply rooted in your brand strategy
Stakeholder engagement by nature
Legal and online prescreening are integrated in the process to to avoid unnecessary costly trademark research
Strong cooperation with network partners: Global Naming Network, trademark attorneys, design partners and rebranding companies
Turnaround time typically around 8 - 12 weeks, depending on scope.
DigiD is an important step towards a secure and uniform way of electronic identification. The name is so straightforward that only a specialist could come up with it.